Pay-per-click (PPC) advertising metrics are crucial for assessing the success of online ad campaigns. These metrics offer valuable insights into the performance, reach, and return on investment (ROI) of PPC ads. By understanding these metrics, businesses can improve their ad strategies to boost conversions and reduce costs.
For more information, please read https://srutatech.com/2024/07/30/why-metrics-matter-in-ppc/
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